Cyber Monday is the Monday after Thanksgiving in the US and was created to encourage online shopping. It started in 2005 when Shop.org released a press release named “‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year” and since then the term has spread across the world, used by e-commerce marketers in countries where Thanksgiving is not even celebrated.
So why is it called Cyber Monday? the New York Times reported that “The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.”
Cyber Monday has been used by various e-stores as a promotional tool, offering discounts and other benefits if they purchase something during that day. Over the years the US online spending has increased during Cyber Monday, and last year alone people spent $1 465 million shopping online.
The holiday online shopping is increasing every year, especially with Cyber Monday and the start of Christmas shopping around it. In the UK alone recent reports predicts online sales to hit £5 billion this Christmas, an increase of almost 20% on last year.
Don’t forget to use Virtusize when shopping online so you don’t have to return your purchases.